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Content Strategy for the Web by Kristina Halvorson

Content Strategy for the Web Kristina Halvorson ebook
Page: 135
Publisher: New Riders Press
Format: pdf
ISBN: 0321620062, 9780321620064

Let's redraw the quad and give the strategic core the place it deserves. To the prevalence of microdocument architectures across the Web, it is a small sideshow.” The web actually provides a lot of opportunity for structured authoring because you can easily put a form to content, providing a more controlled way to wrap content with semantic tags. €� due to how consumers & buyers are changing. The term is particularly common in web development since the late 1990s. You're a web professional: a designer, developer, information architect, or strategist. Yes, most of our organizations have marketers focused on acquiring leads to feed into our nurturing programs; but are we really thinking about this in terms of our content strategies? According to Wikipedia, content strategy refers to the planning, development, and management of informational content—written or in other media. When consumers finally tire of ads on the web (i.e., pre-roll, roadblock ads, basic banners), what will brands do? Every month or so, we'll be reading a book about the web industry and posting our raves, rants, and other unsolicited opinions. The group aims to monetize cross-platform content and creating a digital strategy across mobile, social and the web. A more in-depth angles than merely reusing the same topic in multiple places. You've ignored the core of your web content strategy for too long. When & why; See Kristina Halvarson's book, Content Strategy for the Web. We're kicking off 2010 by starting the CDG Book Club. Once all brands have started embracing content marketing, what happens then? For planning, creation, & re-use of content: What content. Check out this lengthy discussion on the content strategy group for different angles to explore here. The Associate Director Web Content Strategy will report to the Director of Internet Communications. And Cross Company Initiatives Group, The Hollywood Reporter has learned.